Plan & Launch

Answers to the 21 Most Common Questions Before Launching an Online Store Founders and teams keep asking the same questions—good questions. Let’s answer them in one place. 1. Do I need a huge catalog to start? No. Even 20–50 solid SKUs are enough if they’re structured well. 2. Is it okay if I’m already on…

Real Stories: How a Focused Online Store Helped Brands Stabilize Sales You don’t need hype. You need proof that a serious, stable store makes a difference. Below are simplified, anonymized scenarios based on real patterns we’ve seen in the market. Story 1: The Regional Food Brand Context: Strong offline & WhatsApp orders. Heavy dependence on…

How to Prepare Your Product Photos & Descriptions to Sell More Online Your platform, theme and ads can be perfect. If product content is weak, sales will still suffer. 1. Photos: Get the Basics Right (Without Overcomplicating) Aim for: Clean, neutral background Consistent lighting across products 3–6 photos per product: Front, back, close-up Lifestyle/in-use shot…

Legal & Tax Basics for Selling Online in India (Explained Simply) Quick note: This is guidance, not a substitute for advice from your CA or legal expert. 1. Business Identity Before selling seriously: Register your business entity (as applicable) Use consistent legal name on invoices, website and bank 2. GST & Invoicing If you are…

Pricing, Margins & Offers: How to Stay Profitable When You Start Selling Online Going online doesn’t mean discounting yourself to death. Use this as a simple framework. 1. Know Your Real Cost Per Order Include: Product cost Packaging Shipping / pickup charges Payment gateway fee COD risk buffer (if you allow COD) Returns / replacements…

Online Store Launch Checklist: 25 Essentials Before You Go Live Launching an online store is not “upload products and pray.” Use this checklist to get launch-ready in a structured, professional way. Tick these items and your launch partner (or managed setup provider) can move very fast. 1. Brand & Basics 2. Legal & Compliance 3….