Serving Bulk, B2B & Retail Customers from One Storefront: Is It Possible?
Serving Bulk, B2B & Retail Customers from One Storefront: Is It Possible? Many manufacturers, wholesalers and strong brands ask: “Do I really need separate systems for B2C and B2B?” Not always. In many cases, one well-structured store can handle both segments cleanly. 1. Clear Navigation for Different Buyers Options: Menu links: “Shop for Home” “Shop…